What are the basic elements to pay attention to when building a website?

What are the basic elements to pay attention to when building a website?

The following content refers to Google’s suggestions to webmasters, and we have added comments where appropriate.

　　 (1) Design and Content Guidelines

　　 The website should have a clear hierarchical structure and text links. Each webpage should be openable via at least one static text link. Text links are different from links generated by other codes such as javascript. As in this article, "printing" is not achieved through text links.　 provides users with a site map, listing links to important parts of the site. If there are more than or about 100 links on the site map, you need to split the site map into multiple web pages.　 The website should be practical and informative, and the text on the page should clearly and accurately express the content to be conveyed.

　Consider what words users will use to find your webpage, and make sure that these words are actually included on the website. A deep understanding of this point will benefit you a lot.

　　 Try to use text instead of graphics to display important names, content or links. The Google crawler cannot recognize the text contained in the graphic. Especially when it comes to friendship links, if you are to provide PR and ranking, it is important to use text links.

　　 Ensure that the description and expression of the TITLE and ALT tag attributes are accurate. Remember to add ALT descriptions to the pictures on the webpage. This is a good place for you to put keywords.

　　 Check if the link is broken and make sure that the HTML format is correct. Please use Google Webmaster Tools to check the links to your website at all times. If there is any damage, please delete or correct it.

　 If you decide to use dynamic pages (that is, the URL contains "?" characters), please note that not all search engine crawlers can crawl dynamic pages like static pages. Shortening the parameter length and reducing the number of parameters is helpful for dynamic pages. It is recommended to use URL rewriting technology to make dynamic links static.

Limit the number of links on a particular webpage to a reasonable number (less than 100). As on this page, there should be no more than 100 internal and external links.

　　 (2) After the website is ready

　　 Link other related websites to your website. Just look for friendship links.

　　 Submit the website to Google at http://www.google.com/addurl.html.

　 Submit the Sitemap as part of Google Webmaster Tools. Google uses your Sitemap to understand the structure of your website and increase the crawl rate of your pages.

　　 Make sure that all websites that should know your page know that your website is online. That is, the links to your website need to be normal, not broken.

Submit your website to related directories, such as Open Directory Project and Yahoo!, and other industry-specific professional websites.