Tianjin Website Construction|What are the benefits of online marketing?

To make a marketing website, an enterprise must first know the difference between it and an ordinary website. Do you know the difference? Today, Tianjin website construction will share the difference.

    1. Ordinary websites did not consider the marketing purpose of the entire website in the initial stage of the site, but only considered the appearance of the website and the promotion of ranking. Marketing websites are planning and construction of websites based on the marketing objectives of the enterprise.

    2. Ordinary websites are mainly oriented to search engines. It is enough to have a good ranking on the search engines, while marketing websites should be oriented to both search engines and users, so that users can search on search engines and attract users to stay. Come down to consult or buy products directly.

    3. Ordinary websites only bring pure traffic to the website and may not necessarily bring conversions, while marketing websites can not only bring high-quality traffic but also a large number of conversions.

    4. Ordinary corporate websites should mainly solve the technology related to search engine optimization, while the marketing website should not only solve the technology related to optimization, but also solve the website marketing plan.

    Second, the whole network marketing. To be clear about some conditions that a standard marketing-oriented website must meet, here are three points:

    First, marketing websites have a certain degree of credibility. The so-called credibility is when customers enter our website, they can generate trust in the website, and credibility is reflected in a variety of ways, such as the introduction of the company (tell the customer who I am), the introduction of the company's products and services ( Tell customers what our products are and services), contact information and address (tell customers how we find and contact us), so that customers can understand your business and establish a good cooperative relationship.

    Second, marketing websites have certain marketing power. The marketing power of a website is directly related to whether the company can generate benefits. Marketing-oriented websites must focus on the display of core products. If the pictures are infectious, it is best for customers to remember them. You must leave contact information including For sales calls, etc., you can also select some customers' messages and list key customers, which can also create a sense of trust.

    Third, the marketing website has a certain degree of communication power. Communication power can also be said to be attractive. Let customers bookmark our website and help us spread it. The communication skills can be pictures, set up some quite interesting pictures and be beautiful and creative, which can show some humane things. It can also be a function of a website. It has online interaction functions to solve customer problems. It can reflect Weibo and WeChat on the website. It is also very interesting to scan the QR code to open the website.