Tianjin Website Construction|How to accurately locate the corporate website?

Positioning is the starting point of all product marketing and the root cause that determines whether a product can be accepted by the market. It has been mentioned in countless books and cases, and has been talked about by countless masters and experts. However, there are very few traditional companies that can really put themselves in consideration of corporate website positioning. The ultimate goal of an enterprise to build a website on the Internet and do promotion and marketing is to achieve product sales, and the positioning of the website is the most critical. Wrong and deviant website positioning, in a state of ambiguity, will lead the entire marketing team astray, not only confusing netizens, but even the marketing team will be confused, knowing that funds and resources are exhausted. Kongcheng believes that in order to achieve precise positioning of the website, it is necessary to analyze the four attributes of the industry, target population, coverage area, and business direction.

One: the attributes of the company's products

       If an enterprise has some product production and processing advantages, low-price procurement advantages and cooperative sales advantages, these products can be listed as key sales targets. Analyze whether the product's style, appearance, and preliminary price can be accepted by customers, as well as the price, function, quality, and sales volume of similar products in the market to determine the online sales price of the product. Tianjin website construction analyzes the profit rate of a single product and the monthly sales of the website.

The company has not operated or processed any products in the past, but just wants to build a mall to expand its income. You can analyze the hottest products or hot industries in the market. Do not choose unpopular industries, because no one sells it does not mean no one sees this Block market. If the scope of the product is determined, the next consideration is whether to purchase or agency or cooperative sales.

Two: the attributes of the corporate crowd

        Determine the scope of product sales, and target audiences based on product functions and uses. Divide according to attributes such as male, female, student, etc., in order to find the corresponding propaganda media. After determining the attributes of the crowd, look back and refer to the market to determine the price range of the products sold on the website. However, the target population is not as wide as possible. On the basis of ensuring that the target population has continuous purchasing power and the purchase volume that can support the development of the website, a detailed analysis of the population as much as possible can ensure that the future promotion has a precise direction.

Three: geographic attributes

        E-commerce platforms usually need to achieve "monopoly" operation to make a profit. The "monopoly" here refers to the monopoly of brand influence. Relying on the strong influence of the website, it is undoubtedly a relatively long process to attract all netizens across the country who have purchase needs to shop in the mall. Enterprises should determine whether the website is for national development or operation in a certain region based on market promotion funds and logistics and distribution conditions. If the province or city where the company is located has strong purchasing power and consumption potential, Kongcheng recommends that the company first start with a regional mall. Gradually expand the scope of business sales. The reduction of the sales scope is equivalent to the reduction of the scope of promotion and the difficulty of promotion.

Four: business attributes

       After determining the first three attributes, it is also necessary to determine whether to build a large and comprehensive comprehensive website or a sophisticated and specialized vertical industry website. Comprehensive websites require more resources, have a greater probability of attracting netizens, and have higher future profits. Vertical industry websites are more accurate in sales, target groups are more concentrated, and market promotion is easier. Enterprises must objectively evaluate their own economic capabilities, accurately analyze how much power will be promoted for future website development, and how long they can withstand the non-profit stage to feed the entire group, in order to finally determine the business attributes.

Five: written at the end

       The precise positioning of a website is not complicated, and it can be said that it is a matter of course. When positioning an e-commerce platform, many companies do not analyze it calmly and inexplicably innovate independently. Obviously, it is a fashion B2C website or a clothing website, so it must be integrated B2C as the goal of surpassing.

Ambiguous positioning will inevitably lead to the lack of continuous extensibility of the profit model. Deviations in website architecture, target groups, transaction procedures, and market promotion have slowed down the development of the website. It is often that a question has been discussed for many times without results. It is not that a certain question has no answer, but that the root cause of the problem has not been found. The website model has no market basis and does not conform to the laws of the industry. Naturally, there are many problems and difficulties in the operation process.