Tianjin website construction|web development needs to do those preparations

To locate your website, you must first clearly position the appeal style of the marketing website. Generally speaking, there are three types of appeal styles: rational appeal, perceptual appeal, and comprehensive. Any marketing website faces such a choice: Should "appeals" and communication strategies be based on a claim supported by indisputable evidence, or should we establish an emotional appeal that is "feeled" well by customers? Generally speaking, rational appeal emphasizes theory and logic, based on facts, and mainly introductory text; perceptual appeal emphasizes intuition, and Tianjin website construction is based on value and mainly image shaping.

1. Website content

   Browsing the Internet, we will find that most SME websites tend to be divided into the same columns: company profile, product/service introduction, contact information, etc. The layout design is basically divided into upper and lower columns, left and right columns, etc. Use graphics or text rich in corporate characteristics to decorate the website. The website design has no personality. It is not surprising that such a website does not achieve the expected results. This seems to have become a model. Design companies can use this as a template to apply to most corporate websites. This is relatively unimportant. The content arrangement of the website is more important. For example: When the website introduces products or services, is it introduced from the perspective of customers? What content will customers care about? To what extent can product or service introductions eliminate customers’ questions? Does the content of the website have affinity and can quickly shorten the distance with customers? We say that when a company builds its own website, in addition to promoting and displaying itself, it is more important to bring profits to the company, and through the website, more potential customers can become real customers! Therefore, the Design Center recommends that companies planning to rebuild their website carefully consider the arrangement of the website content. At the same time, you have the right to consult the design company. They are obliged to explain your various questions and assist you in re-planning the website.

2. Enterprise products

  Products are the lifeblood of an enterprise. It can be said that the core of an enterprise's survival is whether it can produce products that satisfy users. So, how to introduce products on corporate websites to have marketing capabilities? First of all, we must maintain uniqueness, including product text content, image content, performance parameter descriptions, etc., and must be done in product classification, introduction, pictures, videos, etc. To be clear and clear, to be true and credible. In fact, the most important thing is to what extent the technology used achieves the expected function, or what kind of technology is needed for the function of the website to be more economical and cost-effective. In our contact with enterprises, we often encounter this situation: advanced technology is used in the website, of course, a large investment has been made, but in fact the realized functions can be achieved through other means with a very low investment. ! But companies do not understand these. We don't need to discuss the quality of design companies. What we want to explain is that companies must learn as much information as possible in their website construction, make more comparisons, and carefully review the website design plans they submit. Here, the Design Center reminds you that website construction is actually not a simple job. How to plan and build a practical website from the perspective of an enterprise and invest in technologies that match the website’s functions requires you to work with a design company or professional The personnel discussed carefully.

3. Design issues

  It should be said that design problems are the most common problems existing in domestic websites at present. They are reflected in website structure, color use, column division, etc. The layout design is basically divided into upper and lower columns, left and right columns, etc. The website does not Using graphics or texts rich in corporate characteristics for decoration, the website design has no individuality. Therefore, carefully choosing a company with design strength is a very important job for you when redesigning your website.

4. Corporate Services

  What kind of services do companies need to provide users on corporate websites? Generally, corporate websites have customer service online, and a lot of terms are listed before and after sales, with only one purpose, so that users can buy with confidence. However, when problems are really encountered, these clauses sometimes become a dead letter. Therefore, the credibility of the company and the high-quality service are the guarantee for the long-term development of the company.

5. Contact information

  A website is just a tool for companies to promote and market through the Internet. The orders and cooperation that can really bring benefits to the company are all communicated offline. But since you are in the Internet age and decide to conduct Internet marketing, companies should not let go of any channels for users to find their own. Therefore, in terms of contact information for corporate websites, it is necessary to pay attention to conventional contact methods, such as the telephone number on the corporate website and the geographical location, so that it can be more trusted by customers. In addition, new contact methods on the Internet, such as QQ, WeChat, email, website address, etc. are all necessary information.

5. Interaction issues

  Whether your website has realized interaction with customers and to what extent is it worthy of your careful consideration. Among the customers we contacted, some customers even complained that his mailbox has not yet received mail! After our inspection, it is because there is a problem with the setting of the information submission in the website guestbook! Of course, this kind of interaction is still very basic. At a higher level, you can set up your own BBS to answer customer questions and collect customer information instantly. With the current decline in network service costs, you can also establish your own database, such as customer information database, product management database, etc., through the background management system, automatically update the website! New products can also be posted to the website immediately. These functions are the most important content of the corporate website in the update, but also the key point where the website can really play a role!