Tianjin Website Construction|Before making a website, we must consider what is the purpose of buildi

The vast majority of people who consult website construction issues are not clear. What is the purpose of corporate website construction? Some people said that when they saw others doing website construction, they followed suit; some people said that building a website on a business card is a good face and looks impressive, and some people say that website construction is now a necessary element. , The company has someone responsible for it, but he doesn’t know the purpose. If the corporate boss himself does not know the purpose of website construction, then I assert that this website has not developed much. Generally speaking, the purpose of enterprise website construction is as follows:

1. Conducive to enhancing corporate image

Generally speaking, if an enterprise establishes its own website, it is unlikely that it will immediately bring new customers and new business to the enterprise, and it is also likely to greatly improve its performance immediately. The role of corporate website construction is more similar to the advertising of the company itself and its brand in newspapers and TV. The difference is that the capacity of corporate website construction is larger, and companies can put almost any content they want customers and the public to know on the website. In addition, relatively speaking, the cost of building a corporate website is much lower than other advertising methods.

2. Make the company have network communication skills

   In China, people often misunderstand the Internet. We have seen many companies that use email addresses as URLs and print them on business cards. In fact, email is just one of the most commonly used and simple functions in the Internet. The real connotation of the Internet lies in the richness of its content, which is almost all-encompassing. For an enterprise, the mark of Tianjin Website Construction's ability to communicate on the Internet is that the company has its own independent website, not an e-mail box.

3. Introduce the company and its products in full detail

One of the most basic functions of website construction is to be able to introduce the company and its products in a comprehensive and detailed manner. In fact, companies can put anything they want people to know into the URL.

4. Realize e-commerce functions

   Right now, you can implement e-commerce functions for your business on your website. You can publish on the website:

A real-time news release system: online WEB release company news and various industry news, trends, shipping schedules, etc.;

B Real-time quotation system such as transportation industry: shipping FCL, ocean bulk cargo, air freight quotation, trailer quotation, express quotation, online booking system (customer booking → booking reception → booking feedback), cargo tracking and query system;

C online download system: including online management, online publishing, etc.; D electronic mall system: you can open your own shop online;

E customer message boards, online surveys, recruitment systems, mailing lists, BBS forums, etc.

5. Keep close contact with customers

   In the United States, whenever people want to know what new products, new services, or old products and services have made in a certain company, or even just want to know what news about that company, they will habitually enter the company’s website. Chinese companies and customers are not accustomed to this way of contact for the time being, and the content of Chinese companies’ websites is generally updated only after a long period of time. But as more and more companies publish products and information online, this situation will change significantly

6. Establish business contacts with potential customers

This is one of the most important functions of corporate website construction. Nowadays, large purchasers from all over the world mainly use the Internet to find new products and new suppliers, because this is the least expensive and most efficient. This is the common practice in international commerce, and it has been proved to be very effective in practice.

7. Reduce communication costs

  For many companies, the annual communication costs, especially those related to import and export, are huge expenses.

The use of multiple e-mail boxes provided by the company's website can effectively reduce communication costs, which is a very practical benefit of the company's website

8. Use the website to get customer feedback in time

Customers generally do not actively feedback information to the company. For example, when a company is designing a website, it adds e-mails and electronic forms specially used for customers to contact the company. Because it is extremely convenient to use, relatively speaking, ordinary customers are more willing to use this method to contact the company. Therefore, the company can get a lot of customer opinions and suggestions