Tianjin Website Construction | How to Position the Corporate Website

To locate your website, you must first clearly position the appeal style of the marketing website. Generally speaking, there are three types of appeal styles: rational appeal, perceptual appeal, and comprehensive. Any marketing website faces such a choice: Should "appeals" and communication strategies be based on a claim supported by indisputable evidence, or should we establish an emotional appeal that is "feeled" well by customers? Generally speaking, rational appeal emphasizes theory and logic, based on facts, and mainly introductory text; perceptual appeal emphasizes intuition, and Tianjin website construction is based on value and mainly image shaping.

    Websites that emphasize rational appeals are based on facts, centered on products or technologies, through products or technologies, highlighting corporate characteristics, and conducting marketing activities, focusing on the visual impact and attractiveness of products or technologies. This type of website often does not hesitate to write about products or technologies, establish its marketing position with rational appeals, and strive to create a technologically advanced atmosphere in the hearts of customers, thereby generating a sense of trust in the company. Obviously, such sites have relatively low requirements in terms of design, but they must be rendered in terms of technology, product promotion, display, application, and actual specific effects, and must be consistent in style, preferably with The CI image of the enterprise is consistent to maintain the continuous image of the enterprise online and offline for consumers, thereby establishing a solid position.

    Websites that emphasize perceptual appeals mostly focus on establishing a corporate image and service-oriented. The service here has two meanings. One is the service provided by the company itself, such as the service industry; the other is the pre-sales and after-sales service of the company. To enhance the status of the company in the minds of customers through services, thereby promoting marketing, this type must pay attention to the style design and creativity of the website, focus on perceptual appeals, focus on rendering or creating a unique corporate atmosphere, and focus on reflecting a kind of website Or the sense of value of products and services must not be flat and straightforward, let alone moving traditional services to the Internet. I think most of the current websites are like this. What kind of services do we provide, please contact us, etc., just think, The Internet is just a virtual environment. You have not created a credible atmosphere for the viewers. Why do people trust your service? In reality, the credibility of a company is just as effective online. You may not be able to find out where you really have strength. It doesn’t matter. We can look back at our company and enterprise through website construction, re-create a new image positioning for the company, and strengthen our efforts in future operations. Construction, so as to be unique in the industry, and strive to create a brand-new image in the hearts of customers, and generate a sense of trust. Please consider carefully: There are hundreds of websites in the same industry on the Internet. Why do customers buy or use your products or services instead of choosing competitors' products or services? The market economy is competitive. You must create reasons for people to choose your brand instead of others. Therefore, on the one hand, we must strengthen the creation of a special atmosphere, work hard on perceptual appeals, eliminate the distance between the company and customers in time and space, build customer loyalty, increase customer value, and expand, establish, maintain and strengthen customer relationships. Maximize your own benefits; on the other hand, design your website well. A unique design can create a unique corporate culture-Internet corporate culture. Maybe this is not in line with the traditional marketing style. It doesn't matter, don't rely too much on traditional marketing!

    The comprehensive type is also more common, which is to combine the above and the two, because for the same product, different people may make different decisions-sometimes the characteristics of the product itself can determine whether you are rational or emotional. Therefore, it is necessary to pay attention to distinguishing the atmosphere of the website: if one aspect of the product or service cannot fully explain the characteristics of the product or service, it is necessary to combine the two, and make rational and perceptual appeals in different parts to impress different types. The customers not only use a lot of facts to highlight the technological advantages of the company, but also create a perceptual atmosphere, emphasizing the value that products or services bring to people, and through the combination of the two, jointly create a unique atmosphere for the company.

    Generally speaking, sites that focus on perceptuality are mostly production-type companies, while sites that focus on perceptual appeals are mostly service-type companies. Of course, this classification method is not absolute. Sometimes, as a production-oriented company, its The website may be service-oriented or comprehensive. It is also possible that a website chooses different types of websites at different times, and its appeal style is also different. But no matter what type, or that sentence, everything is for marketing services, so that the website can play its true value.