Service Hotline
天津云创诚达科技有限公司
Tianjin Yunchuangchengda Technology Co., Ltd.

Set Homepage | Favorite
400-9700-581
News Detail

Clever use of color matching for web design

Views:18times 

As a visual language, web design pays special attention to layout and layout. Although the design of the homepage is not the same as graphic design, they have many similarities. Layout design expresses harmony and beauty through the combination of text and graphics. So how does color experience emotion? How do web designers usually use different colors to present website style positioning, express emotions and intentions?


   First, figure out the various emotions expressed by colors. Colors are divided into cool, warm, and neutral colors based on emotions. (1) Warm colors such as red, yellow and orange mainly express feelings of warmth and comfort; (2) Cool colors such as blue, green and purple mainly present feelings of coolness or coldness. (3) Neutral colors such as gray and brown express peace and will not produce a lot of emotions on people.


   Second, learn to attract customers' attention through reasonable color matching to achieve the purpose of promoting sales of products. Here are a few frequently used color combinations:


   (1) Red matching: Red is a color that is very easy to attract people's attention and can give people a warm and enthusiastic feeling. This is the advantage of red, but it also has its fatal disadvantage, that is, it is easy to cause visual fatigue. Red is widely used in various media, mainly because it is eye-catching and gives people an energetic, active, enthusiastic, warm, and positive spirit and image.


   The main collocations of red are: (1) Adding a small amount of yellow to red will make the heat stronger, tending to restlessness and restlessness (2) Adding a small amount of blue to red will weaken the heat and make it more elegant and soft. (3) Adding a small amount of white to red will make its personality become gentle, showing subtle, shy and delicate.


   (2) Yellow color matching: Yellow usually presents a sensitive and restless visual impression, which is its shortcoming. But because of its golden light, yellow can symbolize hope, power and fame. It also has a mysterious religious color. Sometimes, yellow can give people a feeling of brightness, sweetness and happiness. Many designers usually use it in their works. Yellow to express the feeling of festive and gorgeous.


   The main collocations of yellow are: (1) Add a small amount of blue to yellow to show tender green, get rid of its arrogance, and create a peaceful and moist visual effect (2) Add a small amount of red to yellow to show orange, and get rid of its indifference. , Arrogance, enthusiasm and warmth with a strong sense of proportion (3) Add a small amount of white to yellow to present a soft color, get rid of its indifference and arrogance, and make it subtle and friendly.


(3) Blue color matching: Blue gives people a sense of indifference, simple and introverted personality, but also presents a simple and introverted personality, which can provide a profound, broad and peaceful color for active and strong expansive colors. space. In addition, blue can also be diluted to maintain individual color, even if a small amount of red, yellow, black, orange, white and other colors are added to blue, it will not have a significant influence on the personality of blue.


   The combination of blue is mainly: (1) adding orange to blue will present a sweet, bright and aromatic (2) adding orange and white to blue will highlight the agitated and weak orange perception.


(4) Green color matching: Green is a combination of yellow and blue. It neutralizes the expansion of yellow and the contraction of blue, and offsets the warmth of yellow with the coldness of blue. Therefore, green It is the most peaceful, stable, supple, quiet, foot-wrapped, and beautiful color.


The main combinations of green are: (1) When there are more yellows in green, it presents a lively, friendly and childish character; (2) A small amount of black is added to green, showing solemnity, sophistication and maturity; (3) A small amount of white is added to green. It is clean, refreshing and fresh.


   (5) Purple color matching. Purple has the lowest brightness of all colors. This low brightness gives people a dull and mysterious feeling.


  Purple matching is mainly: (1) When there are more red components in purple, it presents a sense of depression and threat. (2) Adding white to purple can remove its dull sensory feelings, presenting elegance, squeamishness, and full of feminine charm.


  (6) White color matching. The color of white is bright, simple, pure, happy, and has a holy and inviolable feeling. Therefore, if any other color is added to white, it will affect its purity and make its personality become implicit.


   The white collocation is mainly: (1) Mixing a small amount of red with white, showing a light pink, reflecting the visual experience of freshness and temptation (2) Mixing a small amount of yellow with white, showing a creamy yellow, reflecting the fragrant feeling ( 3) Mixing a small amount of blue with white, presents a cool and clean scene (4) Mixing a small amount of orange with white creates a dry atmosphere.


   The above six colors are the colors most commonly used by web designers in their daily design work. Mastering a reasonable color collocation plays a very important role in the success of the design.


Whole network marketing service

YUNCHUANG

———————————

website qrcode

Mobile website

No public

phone400-9700-581

Company Address: 1206, Building B, Wanda Plaza, Jinbin Avenue, Hedong District, Tianjin